Thought Leadership in Trade Media

Thought Leadership

Your experts as industry voices

Your own blog reaches your own bubble. A guest post in a trade magazine reaches the industry. We position your leaders where IT decision-makers really read.

Magazines

Formats

∞

Permanently indexed

More than 120 brands trust our network

The reach problem

Your corporate blog reaches your own bubble. Almost no one else.

The CEO writes a smart post. 200 views, 150 of them your own employees. No decision-maker outside your own organization has ever seen it.

Corporate blog

Own reach limited to existing contacts. No independent source. No Google News visibility. No AI citation. The article exists, but it does not work.

Guest article in a trade magazine

Independent ISSN-registered medium. SEO visibility from day 1. Citable by AI search engines. Permanently indexed. Shareable on LinkedIn with third-platform credibility.

Three formats

Thought leadership has more than one format

Not every expert wants to write an article. Not every topic needs 2,000 words. That’s why we offer three formats.

Format 1

Guest article

Your expert as the named author of a specialist article. Your own perspective, thesis, and actionable recommendations. Editorially prepared and SEO-optimized by our editorial team.

Author profile with photo and bio
Dedicated byline in the trade magazine
Permanently indexed and citable by AI search

Format 2

Expert interview

A 30-minute conversation transformed into a structured specialist article. Ideal for experts who prefer speaking to writing. We handle preparation and approval.

Low time investment (30 min.)
Authentic voice, professional format
Quotes and key messages clearly developed

Format 3

Expert profile

A permanent profile page in the magazine. A curated collection of all guest articles, interview highlights, and areas of expertise. The digital business card for thought leaders.

Permanent author page with all articles
Linkable on LinkedIn and the company website
Grows with every further article

The multiplier effect

One article. Four channels.

A guest article in a specialist magazine is not a one-time event. It creates a cycle of visibility, credibility, and discoverability.

Trade magazine

SEO-optimised article in an ISSN magazine, permanently indexed

→

Shareable with third-party credibility instead of a corporate blog link

→

Newsletter

Feature in the MBF Media Briefing for 25,000+ B2B decision-makers

→

AI citation

ChatGPT, Perplexity and Gemini prefer to cite ISSN sources

Why third-party credibility matters

When your CTO shares a personal blog post on LinkedIn, the timeline keeps scrolling. When they share a guest post in cloudmagazin, it sticks around. Independent editorial, ISSN number, listed on Google News. That’s the difference between self-promotion and external reference.

4 magazines, 1 network

Which magazine fits your experts?

Each magazine has its own readership and editorial focus. The right match determines reach and relevance.

C-level, management, strategy

Guest articles on management decisions, digitalisation strategy and industry trends. Premium environment for managing directors, department heads and board members.

Cloud, SaaS, DevOps, IT infrastructure

Technical thought leadership articles on cloud architecture, SaaS trends and IT transformation. Google News listed, strongest SEO profile in the network.

Cybersecurity, compliance, IT security

Expert perspectives on threat landscapes, zero trust strategies and compliance. Rapidly growing segment with high information needs among decision-makers.

AI, HR, logistics, finance, industry

Flagship magazine with the broadest topic coverage. Ideal for cross-cutting issues, industry-wide perspectives and interdisciplinary expert articles.

Packages and pricing

Thought leadership from 890 Euro

Three packages. All include editorial preparation of your guest article, SEO optimisation and permanent indexing.

SEO-Kick

890 €

1 guest article with author byline
SEO-optimised and AI-ready (GEO/AEO)
Permanent indexing
1 backlink included
Author profile in the magazine

Most popular package

Reads-Boost

2.490 €

Everything in SEO-Kick
Premium distribution
From 1,200 qualified readers
Make-Good guarantee
Newsletter to 25,000+ B2B recipients
Campaign report

Lead-Magnet

4.990 €

Everything in Reads-Boost
From 2,500 qualified readers
Executive summary with CTA
CTA click tracking
Business intelligence

All prices are net. Agencies receive 15% agency commission on the full project.

Client voices

What our partners say

★★★★★

“Always competent, up-to-date, technologically advanced, and with very deep market expertise (in our case, IT).”

Jakob Rinkewitz

Director Business Development & Marketing, enthus GmbH

★★★★★

“Short response times, quick grasp of changing conditions, high flexibility.”

Dr. Ronald K. Wiltscheck

Editor in Chief, IDG Tech Media / Foundry

★★★★★

“Co-creation approach, transparency in reporting, goal-oriented, with a drive to succeed. Collaboration at eye level.”

Nils Lühe

Head of Communications & Marketing, VINCI Energies / Axians

★★★★★

“Intensive immersion in the topic led to discussions at eye level.”

Steffen Henke

Head of Digital Communications, DHL Group

★★★★★

“The team always had great ideas that helped us successfully realize our projects.”

Melanie Riedel

Teamlead Marketing & Inside Sales, Prodware Deutschland AG

★★★★★

“Always competent, up-to-date, technologically advanced, and with very deep market expertise (in our case, IT).”

Jakob Rinkewitz

Director Business Development & Marketing, enthus GmbH

★★★★★

“Short response times, quick grasp of changing conditions, high flexibility.”

Dr. Ronald K. Wiltscheck

Editor in Chief, IDG Tech Media / Foundry

★★★★★

“Co-creation approach, transparency in reporting, goal-oriented, with a drive to succeed. Collaboration at eye level.”

Nils Lühe

Head of Communications & Marketing, VINCI Energies / Axians

★★★★★

“Intensive immersion in the topic led to discussions at eye level.”

Steffen Henke

Head of Digital Communications, DHL Group

★★★★★

“The team always had great ideas that helped us successfully realize our projects.”

Melanie Riedel

Teamlead Marketing & Inside Sales, Prodware Deutschland AG

Frequently asked questions

What you should know

What distinguishes a guest article from native advertising?

Native Advertising leverages editorially prepared content with guaranteed reach through premium distribution. A guest post in a thought leadership format goes further: Your expert is positioned by name as the author, sharing their own perspectives, experiences, or analyses. The goal is not just reach, but lasting expert positioning.

Does our expert have to write the article themselves?

No. The most common approach is a 30-minute briefing call with your expert. Our editorial team writes the article based on this and coordinates it with you. Alternatively, you can provide your own draft, which we will professionally edit.

How long does the article stay online?

Permanently. Every guest post remains permanently indexed in the magazine, is crawled by Google, and cited as a source by AI search engines like ChatGPT and Perplexity. Its SEO value and visibility grow over time.

Can we also share the article on LinkedIn?

Absolutely. In fact, it’s part of the strategy. A guest post in an independent specialist magazine has a completely different impact on LinkedIn than a post from your own corporate blog. Third-party platform credibility significantly amplifies your message.

Which magazine fits our topic?

That depends on your target audience. Digital Chiefs for C-level topics and management perspectives, cloudmagazin for cloud and IT infrastructure, SecurityToday for cybersecurity, MyBusinessFuture for broader B2B topics such as AI, HR, logistics, or finance. We advise you on which magazine offers the strongest leverage.

Ready to position your experts as industry voices?

In 15 minutes, we will show you which magazine and which format best fit your topic.

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