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Native Advertising

Expert articles, not banners.
Readers, not impressions.

We place your topics as editorial articles in ISSN-registered trade magazines – with guaranteed reach among qualified B2B decision-makers.
4
ISSN Magazines
25,000+
B2B Subscribers
120+
Media Clients
500+
Campaigns since 2020
ISSN 2751-1626 / 2751-1634 / 2751-1642 / 2940-5521
Subscribers: MBF Media Newsletter, Feb. 2026 · Campaigns: internal evaluation since 2020
More than 120 brands trust our network
All for One
AWS
Axians
CANCOM
Devoteam
Equinix
Google Cloud
Iron Mountain
ISG
Microsoft
OpenText
Salesforce
SAP
Telekom
Trend Micro
Valantic
WithSecure
Zoom
All for One
AWS
Axians
CANCOM
Devoteam
Equinix
Google Cloud
Iron Mountain
ISG
Microsoft
OpenText
Salesforce
SAP
Telekom
Trend Micro
Valantic
WithSecure
Zoom
Why now
The market is shifting. Fast.
Three numbers that show why native advertising in trade magazines is the better choice.
-25%
less search engine volume by 2026 – B2B buyers increasingly research via AI tools
Gartner, Press Release, February 2024
-61%
organic CTR on Google searches with AI Overviews – if you’re not cited, you lose
Seer Interactive / Search Engine Land, 2025
71%
of top publishers block AI retrieval bots – our magazines don’t
BuzzStream / Press Gazette, 2025
The problem
Display ads get ignored. Your content deserves more.
86% of users suffer from Banner Blindness (Infolinks, 2023). At the same time, B2B companies produce content that fizzles out after distribution. Native advertising bridges this gap.
🚫
Display Ads

CPM-based, no read guarantee. Banners get clicked away or blocked. You pay for impressions – not for attention.

Native Advertising with MBF Media

Editorial articles in a magazine environment. qualified readers instead of hope-based impressions. Make-Good Guarantee until the target is reached.

How it works
Three steps to measurable visibility
From topic idea to qualified reader – we handle the entire process.
1
Topic & Magazine Matching

We identify the right magazine and the strongest editorial angle for your topic. IT infrastructure, cybersecurity, digitalization, HR, logistics, finance – we have the right environment.

2
Editorial Production

Your content is SEO-optimized, enriched with facts, and structured for AI search engines (GEO/AEO). No advertorial look – genuine editorial quality.

3
Distribution & Reporting

Premium placement in the media network of Handelsblatt, Manager Magazin, and WiWo. Transparent dashboard with qualified readers, reading time, and engagement.

qualified readers
What we mean by “read”
No inflated numbers. A qualified read means: 30 seconds reading time or 50% scroll depth. Everything else doesn’t count.
Make-Good Guarantee

If the agreed reader target is not reached, we extend the campaign at no additional cost – until the number is met.

Business Intelligence

Optional: Company identification shows which organizations read your article. Actionable for your sales team.

Permanently indexed

Your article stays permanently online, is indexed by Google, and cited as a source by AI search engines.

Newsletter Header
Newsletter Editorial
Chart of the Month
Top Articles
MBF Media Newsletter
Newsletter feature to
25,000+ B2B decision-makers

Your article is positioned in the monthly MBF Media Briefing. CEOs, department heads, and specialist decision-makers in the DACH region receive your article directly in their inbox.

25k+
Subscribers
>26%
Open Rate
>6%
Click Rate
Source: MBF Media Newsletter, CW 08 / February 2026
Packages & Pricing
Starting from 890 Euro
Three packages, one logic: The more distribution, the more guaranteed readers.
SEO Kick
890 €
  • 1 evergreen expert article
  • SEO-optimized & AI-ready
  • Permanent indexation
  • 1 backlink included
Most popular package
Reads Boost
2,490 €
  • Everything from SEO Kick
  • Premium distribution
  • From 1,200 qualified readers
  • Make-Good Guarantee
  • Newsletter to 25,000 B2B recipients
  • Transparent dashboard
Lead Magnet
4,990 €
  • Everything from Reads Boost
  • Executive Summary + CTA
  • From 2,500 qualified readers
  • CTA click tracking
  • Business Intelligence
All prices net. Agency rates available on request.
Bonus channel
Directly in the inbox of 25,000 IT decision-makers
Your article doesn’t just appear in the magazine. From Reads Boost onwards, it is additionally sent to 25,000+ B2B recipients via the MBF Media Newsletter.
MBF Media Newsletter
Monthly B2B digest for verified IT decision-makers in the DACH region. Curated articles from all four trade magazines. Your article appears as a Featured Article or in the Top Articles section.
  • Included from Reads Boost (2,490 EUR)
  • Also bookable separately as newsletter slot (from 550 EUR)
  • White-label reporting with click data
25,187
B2B Recipients
25.6%
Open Rate
4.2%
Click Rate
847
Clicks per Ad Slot
MBF Media Newsletter, CW 08 / February 2026
4 Magazines, 1 Network
The right magazine for every B2B topic
Four ISSN-registered trade magazines. Each with its own editorial focus, readership, and SEO profile.
cloudmagazin

Cloud, SaaS, IT infrastructure. ISSN-registered, Google News-listed. Strongest SEO profile in the network.

SecurityToday

Cybersecurity, IT security, compliance. Rapidly growing segment with high demand.

Digital Chiefs

C-Level Thought Leadership, management, strategy. Premium positioning for executive-level topics.

MyBusinessFuture

Business, AI, HR, logistics, finance, industry. Flagship magazine with the broadest topic coverage – open to all B2B verticals.

Client Testimonials
What our partners say
★★★★★

“Always competent, at the cutting edge of technology, and with very deep market expertise (in our case IT).”

JR
Jakob Rinkewitz
Director Business Development & Marketing, enthus GmbH
★★★★★

“Fast response times, quick to adapt when things change, highly flexible.”

RW
Dr. Ronald K. Wiltscheck
Editor in Chief, IDG Tech Media / Foundry
★★★★★

“Co-creation approach, transparency in reporting, goal-oriented, with a real drive to deliver. A true partnership.”

NL
Nils Lühe
Head of Communications & Marketing, VINCI Energies / Axians
★★★★★

“Their deep understanding of the subject led to discussions on equal footing.”

SH
Steffen Henke
Head of Digital Communications, DHL Group
★★★★★

“The team always had great ideas that helped us successfully bring our projects to life.”

MR
Melanie Riedel
Teamlead Marketing & Inside Sales, Prodware Deutschland AG
★★★★★

“Always competent, at the cutting edge of technology, and with very deep market expertise (in our case IT).”

JR
Jakob Rinkewitz
Director Business Development & Marketing, enthus GmbH
★★★★★

“Fast response times, quick to adapt when things change, highly flexible.”

RW
Dr. Ronald K. Wiltscheck
Editor in Chief, IDG Tech Media / Foundry
★★★★★

“Co-creation approach, transparency in reporting, goal-oriented, with a real drive to deliver. A true partnership.”

NL
Nils Lühe
Head of Communications & Marketing, VINCI Energies / Axians
★★★★★

“Their deep understanding of the subject led to discussions on equal footing.”

SH
Steffen Henke
Head of Digital Communications, DHL Group
★★★★★

“The team always had great ideas that helped us successfully bring our projects to life.”

MR
Melanie Riedel
Teamlead Marketing & Inside Sales, Prodware Deutschland AG
Frequently Asked Questions
What you should know
What exactly is a qualified read?
A qualified read is counted when a reader spends at least 30 seconds on the article or scrolls at least 50% of the page. Both are measured server-side. Simply loading the page without interaction does not count.
Do I need to provide the content myself?
No. You can provide your own content, which we will editorially refine. Or our editorial team writes the article based on a briefing. Both options are included in all packages.
How does the distribution work?
Your article is placed in the editorial environment of premium business media such as Handelsblatt, Manager Magazin, and WiWo. Distribution starts after publication and runs until the agreed reader target is reached.
What happens if the reader target is not reached?
Then the Make-Good Guarantee kicks in: We extend the campaign at no additional cost until the agreed number of qualified readers is reached. The risk is on us, not on you.
Does the article stay online permanently?
Yes. Every article remains permanently indexed in the magazine, is crawled by Google, and cited as a source by AI search engines like ChatGPT and Perplexity. The SEO value grows over time.
Quote in 30 seconds
Your personalized quote

What is your goal?

Choose what fits best.
SEO Visibility
Reach Decision-Makers
Generate Leads
Expert Positioning

Which industry?

We’ll find the right magazine.
IT & Cloud
Cybersecurity
HR & Employer Branding
Finance, Industry or other

How much reach do you need?

No commitment – just helps us with the assessment.
Entry – SEO & Indexation
Standard – from 1,200 Reads
Premium – from 2,500 Reads + Leads
Custom – higher volume

Your Selection

Goal
Industry
Recommendation
Request a quote via email
We’ll get back to you within 24 hours with a concrete proposal.

Prefer to talk directly?

We'll show you in 15 minutes which magazine and which package best fits your topic.