Multi-Title Publishing · MBF Media
Four trade magazines.
Your topic. Maximum authority.
One briefing, four specialist articles. Cloud, security, business and C-level leadership. Each article reaches exactly the decision-makers relevant to your topic. With guaranteed reader quality.
Four perspectives, one topic
Your topic has four entries – each in the language of the audience. Four independent magazines with their own domain, audience and editorial profile.
82 % of B2B executives: presence in trade media influences purchase decisions · Broadsheet Communications, Q2 2024
01 · Editorial
One briefing. Four editorial perspectives.
You supply core topic, target keywords and positioning – 30 minutes is enough. Our editors write four thematically adapted trade articles, each tailored to magazine, audience and tone. Cloud architects need different arguments than CISOs.
02 · Technology
SEO- and GEO-optimized. Measurably read.
Every article is built technically for visibility and with clear reading-depth targets. Per magazine, per article, white-label reporting on request.
Discoverable
SEO and GEO in one cast. Structured pieces, schema markup and crawler-open magazines – the prerequisite for Google and AI answers.
Four domains
Four independent sources. Own domain authority, own Google News listing and ISSN per magazine – not a blog with four categories.
Measurable
Verified readers instead of clicks. We count when a piece is read for at least 30 seconds or scrolled halfway. Engagement and reading time included.
03 · The difference
Multi-title vs. single placement
Briefing and read guarantee are identical in both models. The difference is whether your topic should work in one decision-maker segment or in several.
04 · Reach
Newsletter reach included. Distribution included.
From the mid-tier package, every article also appears in the MBF Media Newsletter – curated monthly from the four B2B trade magazines. Plus premium reading recommendations around Handelsblatt, Manager Magazin and WirtschaftsWoche, and LinkedIn via the magazine channels. Newsletter slot also bookable alone from EUR 550. Click data feeds into reporting.
05 · Signal network
One topic. Many signals.
From one briefing we feed a network of signals: four magazines, search, AI, newsletter and premium distribution.
Start
Your briefing
Topic, keywords, positioning
Four magazines
Editorial refinement
Up to four B2B titles from the 7-magazine network
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Google and SEO
Visible in classic search
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AI search
Citable for AI answers
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MBF Media Newsletter
25,000 newsletter subscribers from business and IT
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Reading recommendations
Served on premium publishers
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4 languages
German, English, French and Spanish
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Reporting
Verified readers, reading time, Engagement
Topic authority
Many signals become lasting visibility
06 · Discoverability
Present when your audience looks for inspiration and answers.
Four editorially strong domains multiply your presence as a solid source – citable exactly when ChatGPT or Perplexity is asked about your topic.
One article, many channels. The same editorial substance reaches your audience where they read, search and share.
- AI search
LinkedIn
Instagram
Facebook- MBF Media Newsletter
- Trade magazine network
From the magazines
Articles the way your audience reads them.
cloudmagazin
Digital Chiefs
MyBusinessFuture
SecurityToday
cloudmagazin
Digital Chiefs
MyBusinessFuture
SecurityToday
cloudmagazin
Digital ChiefsReferences
What our clients say
“Co-creation approach, transparent reporting, goal-oriented, with real drive. Collaboration at eye level.”
Nils Lühe
Head of Communications & Marketing, VINCI Energies / Axians
“Deep immersion in the topic led to discussions at eye level.”
Steffen Henke
Head of Digital Communications, DHL Group
“Always competent, up to date, technologically strong and with deep market expertise (IT in our case).”
Jakob Rinkewitz
Director Business Development & Marketing, enthus GmbH
“Short response times, quick grasp of changing conditions, high flexibility.”
Dr. Ronald K. Wiltscheck
Editor-in-Chief, IDG Tech Media / Foundry
“The team always had good ideas that helped us successfully deliver our projects.”
Melanie Riedel
Teamlead Marketing & Inside Sales, Prodware Deutschland AG
Entry points
From entry to category ownership
Single articles or multi-title campaigns. Every package with verified readers and make-good guarantee.
Per magazine
Single article
from 890 € net
- Foundation: €890 (indexing)
- Resonance Proof: 2,490 € from 1,200 verified readers
- Topic Ownership: 4,990 € from 2,500 verified readers
- Ideal for testing a magazine
make-good guarantee on reader target
Recommended
3 months
Quarter Momentum
9,900 € net
- 3 Native Stories (1 per month)
- Multi-title by topic fit
- Premium distribution per article
- Newsletter + LinkedIn included
- From 7,000 verified readers guaranteed
- White-label reporting available
From 7,000 verified readers guaranteed
6 months
Category Leadership
16,890 € net
- 1 Pillar Story + 6 Deep-Dives
- Content cluster across all 4 magazines
- Ongoing distribution waves
- AI readiness check per cluster
- From 14,000 verified readers guaranteed
- Quarterly proof packages
From 14,000 verified readers guaranteed
For agencies: 15 % AE, White-label possible·All prices net
Frequently asked questions
What does multi-title deliver versus a single placement?
One article reaches one segment. Four articles in four trade magazines reach cloud architects, CISOs, C-level and business decision-makers at once. Every article is SEO- and GEO-optimized and distributed. The cumulative effect on visibility and authority is clearly higher than four single placements.
Do I need to supply separate content for each magazine?
No. You supply a briefing or base text. Our editors write four thematically adapted articles – each tailored to magazine, audience and tone. Cloud architects need different arguments than CISOs.
Which magazine fits my topic?
Most B2B topics can run across at least two magazines. Cloud migration? cloudmagazin (tech) + MyBusinessFuture (business case). Zero Trust? SecurityToday (implementation) + Digital Chiefs (strategy). We recommend the right combination.
How does distribution work across four magazines?
Each article is placed individually via our premium distribution network – as a reading recommendation around Handelsblatt, Manager Magazin and WiWo. Plus newsletter to 25,000 subscribers from business and IT and LinkedIn distribution via the magazine channels.
What does a multi-title campaign cost?
Quarter Momentum (3 months, 3 articles): EUR 9,900. Category Leadership (6 months, 7 articles): EUR 16,890. Single articles from EUR 890 (Foundation) to EUR 4,990 (Topic Ownership). All prices net, 15 % AE for agencies.
Are the magazines truly independent of each other?
Yes. Each magazine has its own domain with its own domain authority, its own Google News listing, its own editorial profile and its own ISSN registration. That is the difference from a blog with four categories.
What is a verified reader?
A verified reader counts at 30 seconds dwell time or 50 percent scroll depth. We count active reading – not mere page loads.
What does the make-good guarantee cover?
If the agreed reader target is missed, we extend distribution at our cost until the promised volume is reached.
Ready to own
your topic?
15 minutes are enough. We show which magazine mix fits your topic and what the first articles could look like. Media kit with magazines, audiences, packages and prices.
Agencies: 15% AE