Reach
Verified readers with measured reading performance
What counts is active engagement with the content. Packages come with minimum reach, reporting and a make-good guarantee.
MBF Media · Media kit 2026
In front of tens of thousands of decision-makers at the right moment.
Your topics where decision-makers look - and as a briefing in their inbox.
Media kit 2026
The planning basis for B2B presence.
The media kit brings together everything that matters for planning: magazine profiles, reach, packages, reporting, newsletter options and agency terms.
Environments
Four magazines for four B2B perspectives
Cloud, security, business and C-level leadership can be booked individually or combined across titles.
Planning
Packages, prices and agency model
All prices, packages and the agency model with 15 per cent AE - a solid basis for client planning.
The B2B network
MBF Media: four trade magazines, one B2B core.
MBF Media is the B2B umbrella brand of Evernine Media. Each magazine under it has its own editorial profile, domain and audience. Together they form a topic space for B2B communication that delivers more than a single placement.
Cloud, SaaS & infrastructure
cloudmagazin
Cloud, SaaS and infrastructure for IT leaders and architects.
cloudmagazin.com
Digitalisation & business tech
MyBusinessFuture
Digitalisation, AI and business tech for decision-makers.
mybusinessfuture.com
Cybersecurity & Compliance
SecurityToday
Cybersecurity and compliance for IT security teams.
securitytoday.de
C-Level Thought Leadership
Digital Chiefs
Thought leadership for C-level and transformation.
digital-chiefs.de
AI discoverability
Present where B2B decision-makers search today - including AI search.
20 per cent of German search queries already show AI overviews; classic top rankings lose up to 59 per cent of their clicks. Presence now needs both: strong SEO foundations and content that AI answers can use as a source. Source: SISTRIX analysis, 100 million search terms, February 2026.
Openness
Open to AI crawlers
While many publishers block AI crawlers, our magazines are deliberately open: GPTBot, ClaudeBot and PerplexityBot are allowed via robots.txt - articles can be cited as a source.
Structure
Structured for answer engines
Every article ships with schema markup (Article, FAQ, Person, Organization), an answer-first structure and clear sourcing - the form that makes content citable for AI search.
Trust
Real editorial, real authors
Named specialist authors with their own profile pages - strong E-E-A-T signals that Google and AI search engines weigh when choosing sources.
Reach
Read where decisions are made.
25,000+
B2B subscribers
235,000+
Visits per month across the network
120+
Brands in the network
70+
Expert voices in the network
Open rate above 26 %. Click rate 6 to 9 % in the MBF Media Newsletter
References
What our clients say
„Co-Creation Ansatz, Transparenz im Reporting, zielorientiert, mit Zug zum Tor. Zusammenarbeit auf Augenhöhe.“
Nils Lühe
Head of Communications & Marketing, VINCI Energies / Axians
„Intensive Einarbeitung in das Thema führte zu Diskussionen auf Augenhöhe.“
Steffen Henke
Head of Digital Communications, DHL Group
„Immer kompetent, am Puls der Zeit, technologisch top und mit sehr tiefer Marktexpertise (in unserem Fall IT).“
Jakob Rinkewitz
Director Business Development & Marketing, enthus GmbH
„Kurze Reaktionszeiten, rasche Auffassungsgabe bei sich verändernden Rahmenbedingungen, hohe Flexibilität.“
Dr. Ronald K. Wiltscheck
Editor-in-Chief, IDG Tech Media / Foundry
„Das Team hatte immer gute Ideen, die uns geholfen haben, unsere Projekte erfolgreich zu verwirklichen.“
Melanie Riedel
Teamlead Marketing & Inside Sales, Prodware Deutschland AG
Packages
From GEO entry to lead path.
GEO stands for Generative Engine Optimization: becoming visible in the answers AI systems surface. Three entry packages for orientation - full terms are in the media kit. Every article stays online for at least 24 months.
For the GEO entry
Foundation
€890 net
- Specialist article by our editorial team, 800 to 1,200 words
- Optimised for Google and for AI answers
- Publication in an ISSN-registered trade magazine
- Four weeks on the homepage
- 24 months online, 12 months of care
Indexing guaranteed
For PR teams
Resonance Proof
€2,490 net
- Everything in Foundation
- Distribution via premium publisher networks
- Placement in the context of leading business media
- Report with verified readers, reading time and engagement
- From 1,200 verified readers guaranteed
Reader-target guarantee
For demand-gen teams
Topic Ownership
€4,990 net
- Everything in Resonance Proof
- Executive summary and key-facts box for fast readers
- Call to action with measurable click paths to your offer
- Extended report with clicks and click rate
- From 2,500 verified readers guaranteed
Reader-target guarantee
Reader-target guarantee: If the agreed reader target is missed, we extend distribution at our cost until it is met·For agencies: 15 % AE, white-label available·All prices net
Editorial placement
From topic to a B2B placement that lasts.
The media kit shows how a specialist topic becomes a fitting magazine, clean editorial treatment and plannable distribution.
Sharpen the topic
Briefing, audience and communication goal are condensed into a concrete editorial thesis.
Choose the magazine
cloudmagazin, SecurityToday, MyBusinessFuture or Digital Chiefs supply the right specialist context.
Prepare the article
The piece is framed editorially, structured for SEO and AI search, and labelled transparently.
Deploy reach
Distribution, newsletter options and reporting turn the placement into a plannable B2B campaign.
Why work with us
Four core promises, one clear model.
Performance publishing means: you pay for proven reading performance; the risk sits with the publisher. Every package is built on that.
Measurement
Verified readers
You pay for real reading performance. Every reader is measured - via dwell time and scroll depth.
Distribution
Premium whitelist
Curated reading recommendations in vetted quality environments. Topic fit and availability are checked.
Guarantee
Make-Good
KPI not met? We deliver more, at no extra cost. The performance risk sits with the publisher.
AI search
Open and citable
Structured for Google News, ChatGPT and Perplexity. AI crawlers are explicitly allowed - while many publishers block them.
Why agencies work with us
- 15 per cent AE on all media bookings when you supply the content.
- White-label: Reporting, dashboards and campaign documentation fully in your CI on request. Your client sees only your brand.
- No-poaching guarantee: We work exclusively with you. Your existing clients stay your clients.
- Premium distribution via whitelist: contextual reading recommendations in vetted quality environments on a closed whitelist.
- Publisher standard: curated content with a clear editorial focus - no banner distraction next to the client article.
- Transparent reporting: Dashboard with clean UTM parameters, clear labelling per policy, GDPR-compliant processing at company level.
Why companies work with us
- Verified readers: You pay for proven reading performance - measured via dwell time and scroll depth.
- Plannable entry: Pilot from €890 net, scalable once the numbers convince. No annual contract required.
- The article stays in the market: at least 24 months online, twelve months of editorial care, permanently findable - including in AI search.
- Make-good guarantee: KPI not met? We extend distribution at no extra cost.
- Editorial environment: ISSN-registered trade magazines with real authors and transparent labelling - credibility display advertising does not deliver.
- Direct line: You work directly with the leadership team.
The difference from classic media placement
| Criterion | Classic | MBF Media |
|---|---|---|
| Environment & brand safety | Display inventory next to the content, multiple advertisers in view | Exclusive attention window: display-free, brand-safe, magazine quality |
| Billing | Impressions and CPM - you pay for the impression | Verified readers - you pay for proven reading performance |
| AI discoverability | Often AI crawler blocking through paywall protection | Open to AI crawlers, structured and citable for ChatGPT, Perplexity and Google |
| Distribution | Programmatic networks, open reach | Curated whitelist: Reading recommendations in premium environments plus own magazine reach |
| Presence duration | Ends with the budget; content fades after the campaign | Article stays at least 24 months online and keeps building reach |
| Performance risk | Sits with the advertiser | Sits with the publisher: Make-good until the agreed KPI |
| Targeting | Cookie-based, increasingly limited by privacy regulation | Contextual and topic-based - cookie-independent, GDPR-safe |
Request download
Media kit for your next B2B topic.
Company and email are enough. The download link arrives in your inbox - review packages, prices and magazine profiles at your pace.
- Full MBF Media media kit - download link after confirmation by email.
- Agency partners: ongoing 15 % AE, shown directly in the rate cards.
- On request afterwards: magazine mix and package for your concrete topic.
Request B2B media kit
After submitting you receive the download link by email.
From the magazines
Articles the way your audience reads them.
cloudmagazin
Digital Chiefs
MyBusinessFuture
SecurityToday
cloudmagazin
Digital Chiefs
MyBusinessFuture
SecurityToday
cloudmagazin
Digital ChiefsFAQ
Frequently asked questions
Why is the media kit not a direct download?
The media kit contains prices and terms, so we send the link by email. Company and email address are enough - the download arrives right after confirmation, without a call and without a sales loop.
Which audiences do I reach through MBF Media?
Depending on the magazine, campaigns reach cloud architects, IT and security leads, managing directors, C-level decision-makers and business leads in the DACH region.
Can agencies resell the packages?
Yes. Agencies stay in front of the client; MBF Media works as publisher in the background. Paid client projects carry an ongoing 15 per cent AE.
Are the articles advertising or editorial?
Paid placements are labelled transparently. Specialist content is prepared editorially, but sales and editorial stay separate. That separation matters for credibility, SEO and discoverability in AI search.
What happens after the download?
You can review the media kit yourself or send a concrete topic back. We then recommend a fitting magazine mix, package and a realistic reach plan.
Are the articles also found in AI search?
The magazines are open to AI crawlers; articles are structured and carry real authors - the prerequisite to appear as a source in ChatGPT, Perplexity and Google AI overviews. No serious publisher guarantees an AI citation. What we guarantee is verified readers.
IBS Publishing
The same publishing craft, a different audience.
Three B2C magazines for brands that want to reach consumers: InspiredBySports, InspiredByBeatz and InspiredByLuxury. Editorial, measurement and publisher discipline stay; the audience changes.
Open B2C media kit
Social Media
Present where your audience already reads and shares.
Brand messages do not belong only on your own website. Here is a LinkedIn carousel from cloudmagazin - the same editorial substance runs across the four B2B titles cloudmagazin, MyBusinessFuture, SecurityToday and Digital Chiefs.
LinkedIn · cloudmagazin
One article, many channels. LinkedIn is the example here - the same story reaches readers in the newsletter, the magazine and social feeds.