Content Distribution

Content that reaches the right people

Your strongest expert article does not create impact if no one reads it. Our premium distribution places it where B2B decision-makers already read, with guaranteed reader quality.

B2B magazines

1.200+

qualified readers guaranteed

0,10-0,50 €

CPC in the premium network

More than 120 brands trust our network

The problem

Strong content. No reach.

B2B companies invest in expert articles, white papers and studies. Then everything lands on their own blog, where the target audience rarely sees it.

60-70%

of produced B2B content is never seen by the target audience

SiriusDecisions / Forrester Research

91%

of all web pages receive no organic traffic from Google

Ahrefs, Content Explorer Studie

3,5x

higher engagement rate for editorial placements vs. display ads

IPG Media Lab / Sharethrough

The answer: professional content distribution

Instead of parking content on your own blog and waiting for organic traffic, we publish your expert articles in ISSN-registered magazines and distribute them through premium networks to qualified B2B decision-makers. That creates planned reach, not algorithm luck.

How it works

Three layers of distribution

From magazine publication to targeted delivery to your audience: three channels, one system.

Magazine publication

Your expert article is edited, SEO-optimized and published in one of our four B2B magazines. ISSN-registered, listed in Google News and permanently indexed. Suitable as a citable source for AI search systems such as ChatGPT and Perplexity.

Premium network

Distribution through curated premium networks in editorial environments around Handelsblatt, Manager Magazin, WiWo and comparable business media. CPC between EUR 0.10 and EUR 0.50, a fraction of LinkedIn or Google Ads.

Newsletter + social

Additional reach through the MBF Media newsletter to 25,000+ B2B decision-makers and targeted social distribution on LinkedIn and other channels. Included from the Reader Boost package upward.

Comparison

Warum Premium networke work better

LinkedIn Ads und Display-Werbung liefern Impressions. Premium networke liefern Leser.

LinkedIn / Display

Premium network

Measurable reading time

✓ qualified readers

Editorial environment

✕ Feed / banner

✓ Specialist magazines

CPC

5-15 €

0,10-0,50 €

SEO value

✕ None

✓ Permanently indexed

AI visibility (GEO/AEO)

✕ Not citable

✓ Detected by AI search systems

Make-Good Guarantee

✕ Budget spent means budget gone

✓ Until the target is reached

Content lifetime

Hours to days

Permanently online

4 magazines, 1 network

The right magazine for every B2B topic

Vier ISSN-registrierte Specialist magazines unter der Dachmarke MBF Media. Jedes mit eigenem redaktionellen Fokus, eigener Leserschaft und eigenem SEO-Profil.

Cloud, SaaS, IT infrastructure

ISSN-registered and listed in Google News. The strongest SEO profile in the network. Ideal for cloud providers, SaaS companies and IT infrastructure topics.

Cybersecurity and IT security

A fast-growing segment with high demand. For security vendors, compliance topics and IT security solutions.

C-level, strategy, management

Premium positioning for decision-maker topics. Thought leadership, business transformation and strategic IT decisions.

Business, AI, HR, finance, industry

Flagship magazine with the broadest topic range. Open to all B2B sectors, from AI and logistics to finance.

Packages & pricing

distribution ab EUR 890

Drei Pakete, eine Logik: Je mehr distribution, desto mehr garantierte Leser.

GEO-Kick

890 €

1 evergreen expert article
SEO-optimized and AI-ready (GEO/AEO)
Permanent indexing in Google and AI search
1 backlink included
Citable reference in an ISSN magazine

Most popular package

Reader Boost

2.490 €

Everything in SEO Kick
Premium network-distribution
At least 1,200 qualified readers guaranteed
Make-Good Guarantee
Newsletter to 25,000+ B2B subscribers
Campaign report with reading time and engagement

Lead-Magnet

4.990 €

Alles aus Reader Boost
At least 2,500 qualified readers guaranteed
Executive summary + CTA in the article
CTA click tracking
Business intelligence: company identification

All prices are net. Agency discount: 15% on the full project.

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Client voices

What our partners say

★★★★★

„Always competent, close to the market, technically strong and with very deep market expertise, in our case IT.“

Jakob Rinkewitz

Director Business Development & Marketing, enthus GmbH

★★★★★

„Short response times, quick understanding when conditions change and a high degree of flexibility.“

Dr. Ronald K. Wiltscheck

Editor in Chief, IDG Tech Media / Foundry

★★★★★

„Co-creation approach, transparent reporting, goal-oriented work and real momentum. Collaboration on equal footing.“

Nils Lühe

Head of Communications & Marketing, VINCI Energies / Axians

★★★★★

„The intensive familiarization with the topic led to discussions on equal footing.“

Steffen Henke

Head of Digital Communications, DHL Group

★★★★★

„The team always had good ideas that helped us bring our projects to life successfully.“

Melanie Riedel

Teamlead Marketing & Inside Sales, Prodware Deutschland AG

★★★★★

„Always competent, close to the market, technically strong and with very deep market expertise, in our case IT.“

Jakob Rinkewitz

Director Business Development & Marketing, enthus GmbH

★★★★★

„Short response times, quick understanding when conditions change and a high degree of flexibility.“

Dr. Ronald K. Wiltscheck

Editor in Chief, IDG Tech Media / Foundry

★★★★★

„Co-creation approach, transparent reporting, goal-oriented work and real momentum. Collaboration on equal footing.“

Nils Lühe

Head of Communications & Marketing, VINCI Energies / Axians

★★★★★

„The intensive familiarization with the topic led to discussions on equal footing.“

Steffen Henke

Head of Digital Communications, DHL Group

★★★★★

„The team always had good ideas that helped us bring our projects to life successfully.“

Melanie Riedel

Teamlead Marketing & Inside Sales, Prodware Deutschland AG

Frequently asked questions

What you should know

What is content distribution?

Content Distribution means targeted distribution of expert articles through editorial channels. At MBF Media, your article is published in an ISSN-registered specialist magazine and distributed through premium networks around Handelsblatt, Manager Magazin and WiWo to B2B decision-makers.

How is this different from social media ads?

Social media ads deliver impressions. Whether someone actually reads your content remains unclear. Our distribution measures reader quality: 30 seconds of reading time or 50% scroll depth. The article also remains permanently indexed and can be cited by AI search systems.

How does the Make-Good Guarantee work?

If the agreed reader target is not reached, we extend the campaign at no extra cost until the number is achieved. The risk sits with us, not with you. The guarantee applies from the Reader Boost package, starting at EUR 2,490 net.

Which magazines are available?

Vier B2B-Specialist magazines unter der Dachmarke MBF Media: cloudmagazin (Cloud, SaaS, IT infrastructure), SecurityToday (Cybersecurity and IT security), Digital Chiefs (C-level, strategy, management) und MyBusinessFuture (KI, HR, Finance, Industrie). Jedes Magazin hat einen eigenen redaktionellen Fokus und ein eigenes SEO-Profil.

Can agencies book content distribution?

Yes. Agencies receive a 15% agency discount on the full project. All packages are white-label capable: you stay in front, we run in the background. Reporting and campaign reports can be passed directly to your clients.

Content Distribution starten

In 15 minutes, we show you which magazine and which package best fits your topic.

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