Your project
A specialist topic with a clear goal.
Azure, AWS, security, infrastructure or workplace: a concrete use case shows which problem your offering solves and who makes the decision.
MBF Media · WKZ and MDF for IT partners
WKZ and MDF for your next campaign.
Plan a WKZ or MDF campaign that fits your partner programme. With measured readership and documentation to support your claim.
IT solution providers · MSPs · Resellers · Cloud partners
Turn your partner programme into a concrete campaign.
You want to introduce your offering to IT decision-makers. We plan the specialist article, distribution and reporting. During the briefing, you check that the scope matches your partner programme's requirements.
Our service
Editorial production, reach and reporting.
The article is published in the right specialist magazine with clear sponsorship labelling. Depending on the package, distribution and a readership report are included.
Your programme
Document the agreed services.
You clarify approval, timing and reimbursement with the vendor or distributor. We agree the documentation with you before the campaign starts.
References and testimonials
What our partners say about working with us.
Feedback from projects and partnerships: from specialist content to shared reporting.
“A co-creation approach, transparent reporting, goal-oriented and driven to deliver. A partnership on equal terms.”
Nils Lühe
Head of Communications & Marketing, VINCI Energies / Axians
“Always competent, up to date, technologically excellent and with very deep market expertise (in our case, IT).”
Jakob Rinkewitz
Director Business Development & Marketing, enthus GmbH
“An in-depth understanding of the subject led to discussions on equal terms.”
Steffen Henke
Head of Digital Communications, DHL Group
Proven B2B packages
The right package for your partner campaign.
From a single specialist article to a campaign covering several topics or partners: choose the scope for your project. You agree the funding with your vendor or distributor.
For a specialist introduction
Foundation
€890 excl. VAT
- Specialist article by our editorial team, 800 to 1,200 words
- Optimised for Google and AI-generated answers
- Publication in an ISSN-registered specialist magazine
- Four weeks on the homepage
- 24 months online, 12 months of maintenance
Indexing guaranteed
Discuss FoundationFor topic coverage and reach
Topic Presence
€4,990 excl. VAT
- 800 to 1,200-word specialist article in the magazine; four weeks on the homepage, 24 months online, 12 months of maintenance
- Executive summary, key facts box and measurable click paths
- Distribution through premium media networks
- Report with verified readers, reading time, engagement, clicks and click-through rate
- At least 2,500 verified readers guaranteed
Readership target guarantee
Discuss Topic PresenceFor several topics or partners
Partner Campaign
From €15,000 excl. VAT
- A shared topic framework for vendors and IT partners
- Several articles or campaign waves, as agreed
- Suitable distribution and additional channels
- Services and reports assigned to each partner
- Scope and supporting documentation defined in your individual proposal
Individually planned and priced
Plan a partner campaignReadership target guarantee for Topic Presence:If the agreed readership target is not reached, we extend distribution at our expense until it is. Partner campaigns from €15,000 are priced individually. All prices exclude VAT · For agencies: 15% agency commission; white-label delivery available.
From briefing to documentation
Agree first. Then publish.
The campaign and its funding have different owners. An agreed scope ensures that the order, invoice and delivered services match.
Clarify the programme
Identify the vendor or distributor, responsible team, funding period and eligible activity.
Agree the package
Define the topic, audience, magazine and services. You obtain the required approval.
Deliver the campaign
We produce the article, publish it and deliver the agreed distribution.
Collect the evidence
You receive the agreed documents and submit them according to your programme's requirements.
WKZ/MDF checklist
What to clarify before launching a campaign.
WKZ is the German term for a marketing subsidy; MDF stands for Market Development Funds. Eligible services and required evidence depend on the individual programme.
Programme and approval
Agreed supporting documentation
Use this checklist to agree the documentation with your programme manager, who confirms which documents your case requires.
The B2B network
MBF Media: four specialist magazines, one B2B focus.
Cloud, security, business and leadership: choose the right specialist environment for your offering. The partner campaign appears in a suitable magazine and can be extended through additional channels.
Cloud, SaaS & Infrastructure
cloudmagazin
Cloud, SaaS and infrastructure for IT leaders and architects.
cloudmagazin.com
Digitalisation & Business Tech
MyBusinessFuture
Digitalisation, AI and business technology for decision-makers.
mybusinessfuture.com
Cybersecurity & Compliance
SecurityToday
Cybersecurity and compliance for IT security teams.
securitytoday.de
C-Level Thought Leadership
Digital Chiefs
Thought leadership for executives and transformation.
digital-chiefs.de
For vendors and distributors
A campaign framework for several partners.
Do you support several IT solution providers or cloud partners with their marketing? We develop a shared topic framework and deliver individual partner campaigns with separate services and reports.
Partner selection
Start with a pilot.
One or two suitable partners, a concrete topic and an agreed scope give the model a clear starting point.
Shared framework
Agree topics and services.
The vendor's topic and the partner's offering stay connected. Evernine Media acts as the publisher; the partner and their contacts remain clearly identified.
Individual documentation
Document each partner campaign.
Orders, publications and reporting are assigned to each partner. We price additional services in the specific proposal.
WKZ, MDF and partner campaigns
Frequently asked questions.
Are our campaigns automatically eligible for WKZ or MDF funding?
The responsible team at the vendor or distributor reviews your case. Partner status, activity, approval, timing and evidence determine eligibility. EVM confirms the scope of services and the agreed documentation.
Can we start while funding is still undecided?
An initial campaign briefing is already possible. We plan the appropriate scope. Before delivery, you clarify whether your programme requires prior approval and who commissions the campaign.
What role do Microsoft and AWS play?
Microsoft and AWS partners can plan specialist campaigns for their solutions. EVM is registered in the Microsoft AI Cloud Partner Program. In 2021, Evernine Group documented its AWS co-marketing partnership at that time. Funding approval for your individual case is assessed separately.
What documentation do we receive?
The agreed documents may include the order and invoice, live URL, dated screenshots and reports on booked distribution. Before launch, we agree the exact set of documents to match your programme.
Can we include newsletters, interviews or a dedicated landing page?
These services can form part of an individually defined campaign. Together, we review your needs, pricing and required evidence. The specific proposal defines the scope.
Are the published articles advertising or editorial content?
Paid campaign articles are clearly labelled and prepared by our editorial team. The package and order define publication, services and reporting.
Your next partner campaign
Which campaign would you like to run?
Tell us about your partner, specialist topic and planned timing. We will suggest the right package and supporting documentation.
Discuss a partner campaignTobias Massow · Managing Director
t.massow@evernine-media.com